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LUCY TOBIN | THE TIPSTER

Share tip: Keyword Studios is a big player in the rise of gaming

The Sunday Times

Gamers used to be obsessive teenagers battling it out on PlayStations and Xboxes. Today, we have all jumped on the bandwagon. City workers wake their brains with an early-morning Wordle, grannies get their daily fix of iPad solitaire and kids beg for another half-hour of Minecraft screen time.

Gaming habits picked up in lockdown have stuck. Revenues in the sector are expected to exceed $81 billion (£61 billion) this year — bigger than cinema’s pre-Covid box office takings and the music industry combined.

A stock that offers an interesting way into that growth is Keywords Studios. In contrast to some of the more conventional games publishers listed in London, it is an outsourcer. The Dublin firm has had a hand in most of the biggest